This article is a series of articles on the special topic of "CITYZINE City Chronicle" "Design, Open Various Imaginings of the Field of Life" The most topical popular Chinese film in 2015 - "My Girls' Generation", you thought it was just another campus photo retouching service YA film selling youthful memories (following "Nine Falls" and "In Those Years, the Girls We Chased Together") "After"), even the movie posters have the taste of Japanese animation.
But it is undeniable that such a lively, bold and dynamic visual style can easily be drawn from a bunch of Hollywood films and literary films with hidden luck. It "jumps" out of the middle and catches the eyes of ordinary people. "Assassin Nie Yinniang", "Broken Wind", "Seeing Taiwan", and " Saucy Man " are also written by this graphic designer, Chen Shichuan. Photo Credit: Lead Monkey Integrated Marketing Photo Credit: Lead Monkey Integrated Marketing Taking "My Girls' Generation" as an example, because Chen Shichuan himself grew up in the same era as the characters in the play, recalling his school life in elementary and middle school, the graduation album, pencil case, and star nurse Becca are necessary for seventh graders.
Wait, put these objects into the poster, it is easy to resonate with the collective memory. Coupled with the cute style of hand-painted POP in the English title, and with pink as the color base (I emphasize that I hardly used it when I created it), a playful, bright, green and pure love movie poster is generated. Photo Credit: Lead Monkey Integrated Marketing