Michael Kors Holding Private Limited is a sportswear and accessories brand owned by renowned designer Michael Kor. The Image Masking brand sells accessories, clothing, perfumes and jewelry for women and men. The fashion house began operations in 1981 with the Michael Kors women's collection. Previously, Kors was the top designer at French boutique Lothar, from where he marketed his very first collection. Although Kors enrolled in the Fashion Institute of Technology's graduate program, he decided he wanted to try his own style and dropped out of Image Masking the program after a year. Kor's designs which were high on elegance were noticed by celebrities like Barbara Walker who became his regular customer.
From then on, nothing would stop him and he created Michael Kors Holdings Private Limited with a host of prestigious clients like Michelle Obama, Heidi Klum, Jennifer Lopez and Emma Roberts. The company's revenue crossed Image Masking USD 1 billion in 2014 and they have been on an upward trajectory ever since. Contents Highlights of Michael Kors SWOT Analysis Weaknesses of Michael Kors SWOT Analysis Opportunities in Michael Kors SWOT Analysis Threats in Michael Kors SWOT analysis Highlights of Michael Kors SWOT Analysis Strengths are defined as what each company does best in its range of operations, which can give it an edge over Image Masking competitors. Here are the highlights of Michael Kors Holdings: Presence in multiple areas of fashion: Michael Kors has a presence in most casual wear categories.
Their range includes clothing, watches, jewelry, handbags, shoes, and more. for men and women. Michael Kors is also Image Masking popular for its jackets and semi-casual evening wear. Strong Social Media Presence: Michael Kors has a very strong presence on social media websites like Facebook and Twitter. The brand has approximately 18 million subscribers worldwide with an annual increase of 18% per year. The company also actively generates interest around the brand through social media campaigns. These include generating social media impressions Image Masking for their ramp shows or live streaming on social media websites. Multi-channel distribution strategy: in addition to physical retail, the brand is also sold online.