Knowing what Google Analytics considers a default medium can be useful for a variety of reasons. First, if you want to track a specific traffic source or channel, you should know which ones are included by default in Google Analytics. This ensures that youre looking at the correct data. Second, if you want to exclude specific traffic sources from your data, you should know which ones are considered defaults. If youre trying to track organic traffic, for example, you might want to exclude social traffic from your data. Finally, knowing which traffic sources are considered defaults can be useful when troubleshooting an issue with your Google Analytics tracking.
For example, if you notice a drop in referral traffic, it could be because social traffic is being classified as direct traffic. What Are the Google Analytics Default Mediums? Google Analytics includes three default mediums Direct Referral NoneDirect Also, Read What is not Considered a Source whatsapp mobile number list in Google Analytics by Default? When does a default analytics session expire in Google Analytics? What Report Shows The Percent Of Site Traffic That Visited Previously in Google Analytics Conclusion Google Analytics offers a variety of options for tracking website traffic.
While the three default channels are a good place to start, you may find that you need to customize your channels to meet your specific needs. If you are not sure which channel is best for you, consider consulting with a Google Analytics Partner. You can ensure that your website receives the most accurate data possible with their assistance. Frequently Asked Questions What is the difference between a channel and a medium? A channel is a collection of traffic sources that share similar characteristics. A medium is a specific source of traffic within a channel. How can you use Google Analytics to track specific traffic channels or sources.