David Farkas , Upper Ranks If all metrics are the Shadow Making same (including all page-level link value metrics), then I would take relevance in 2017 over authority. Authority seems to be just a function of link metrics, or so Google suggests. While I'm never one to follow what Google tells us as reality, I personally lean more towards the idea that most authority, as a base, can be seen in link metrics. - - Paul Madden , Kerboo Very relevant link with low authority. I strongly Shadow Making believe that relevant links have a greater impact on the algorithm. More so, authority is quite subjective, as the metrics available on SEO tools can be wrong; How website users/visitors view sites is primarily based on the relevance and usefulness of the information they found on a given page. Also, in terms of scalability, you're likely to get a larger list of highly relevant link leads.
Lcated in a very specific niche, than finding only high Shadow Making authority sites with your choice of metric. Also, if you've contacted a webmaster, it makes more sense for them to give you a link if they think you're highly relevant to their sites. - Venchito Buffer , SharpRocket _ I would prefer a relevant link with less authority than a higher authority link with low relevance. It is very difficult to accurately measure authority. While Moz and Majestic do a great job helping to gauge Shadow Making relative authority, no one really knows how Google rates it. But one thing is clear from our client results: the more relevant the links, the more they drive up rankings and traffic. I can't say I've noticed the same kind of push from a handful of high domain authority sites.
Nicole DeLeon , North Star Inbound Google might discard irrelevant links Even links from high authority sites can be discounted if they are irrelevant. Without a doubt, I would take a very relevant link, with low authority. All. Daytime. Long. There are many reasons Shadow Making to choose a relevnt link: 1. Google can and does ignore low relevance links. The worst offenders are generic click here links and, even worse, off-topic (premium watches links when your Shadow Making content is about cat food). 2. Several Google technologies described in the patents, including topic-aware PageRank, reasonable surfer, and phrase-based indexing with co-occurrence, assign more weight to thematically relevant links and less to off-topic links. 3. Relevant links drive more and better targeted traffic to your content. Of course.