The number of listings and the consistency of the location information have a direct impact on the rankings of the locations in Google and other search engines. In this way you can reach targeted consumers who are close to your locations and who are looking for the products and services that you offer. You can learn more about local SEO and how it differs from organic SEO here. What is Online Reputation Management Online reputation management is used wherever people are talking about your company and involves analyzing and maintaining your reputation i.e. your online reputation with existing and potential customers regarding your product your services or your branches – on a variety of channels. Almost half of all customers who read online reviews form a strong opinion after reading just reviews while of consumers ignore reviews of a location that are more than three months old.
In an Uberall survey of consumers said they left an whatsapp mobile number list online review after a purchase. Another who left a review but did not receive a response from the company have not shopped there since. Last but not least ratings are public “signs of trust” from your customers which in turn significantly influence the purchasing decisions of other consumers. A recent ReportLinker poll found that of shoppers believe online reviews are just as trustworthy as a friend s recommendation. With regard to controlling your online reputation and improving your local SEO however customer reviews on a variety of platforms also create new challenges.
Learn how to get the most out of your online customer feedback.. Reviews help you stay competitive and improve your local search rankings More than of consumers are more likely to buy from a business that responds to reviews. Additionally how you respond to positive and negative customer reviews on Google My Business has a direct impact on your local search rankings. Negative reviews happen. However these do not automatically lower your rankings in local search. While it s obviously easier to respond to positive reviews your response to negative reviews is particularly crucial this is your chance to clear up misunderstandings and show your customers that you care.